© 2017 by The Lane Way Research

 
 

ABOUT 

Margie is an expert consultant who helps you view the world of your consumers and customers with the eyes of a visitor from another planet to discover the unknown human truths.  She is always curious about human nature, going beyond the superficial surface responses to uncover human truths.

 

Uncover actionable, competitive insights to drive sustainable growth. 

 

Complement data analytics with real customer stories. 

 

Understand the emotional and rational triggers at key touchpoints along the customer journey.

Margie’s focus is on capturing customers' experiences in their natural environment and voice through the use of innovative approaches, highly experienced in consumer behaviour, qualitative research and consumer insight.  Margie’s particular talent is explaining complex information in a compelling and understandable way.

 

Margie has over 25 years with major agencies and has extensive experience in telecommunications, FMCG, banking, retail, media, education, health, aged care, not for profit, fashion, technology, energy and mining, alcohol, consumer goods, social and government, consumer and B2B.

 

Margie has a Bachelor of Business (Marketing) from Monash University, has guest lectured and tutored at RMIT and AMSRS and is a full member of the AMSRS.

 
We help you get closer to your current and potential customers through:
  • Focus groups in research facilities with specially designed setting and technology to maximise outputs and meet clients’ needs
  • In-depth interviews with handpicked representatives of your target audience where they are most likely to participate and reveal their true selves
  • Accompanied shops take us out to stores or beside them on PCs, watching their actions, using eye tracking where required, and reviewing through post discussion
  • Immersions and ethnography take us out into their homes, businesses, cars, clubs … wherever is natural to observe and understand behaviour and reveal underlying motivations, creating videos for awesome stakeholder engagement where needed
  • Online communities (short & long term) where we spend anything from 3 days to months forming a relationship, tracking their behaviour and reaching out to people in  remote and distant locations who may never participate in research.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

Margie is one of the strongest qual researchers I have come across. She works incredibly effectively with respondents to extract the insights that really make a difference to her client. Her reporting is informative and actionable, and strikes an excellent balance between specificcity and detail. It was a pleasure to work with Margie, and I learnt a terrific amount from her.

Meagan Sanders

General Manager, Disney Consumer Products & Retail ANZ at The Walt Disney Company

Margie has excellent writing skills and an ability to analyse qualitative data extremely well.

Jenny Leigh

Principal, Jenny Leigh Research

Long before Margie accumulated the vast market research experience she has now, we worked together at Sweeney Research. She was a superstar then. Margie uncovers the nuggets and she is a very convincing presenter, as well as great to work with. What more can I say?

Ron Klein Managing Partner TKP

Margie has provided expert research support for over 20 years. Margie knows all forms of research and applies her research knowledge, wide industry experience and business acumen in always providing tangible and impactful recommendations. She has a terrific style, immediately builds rapport and can quickly understand the brief. I recommend her highly for any research assignment.

David Angus Manager Professional Placements Swinburne Uni

These approaches can be applied to any project needing the flexibility that a survey will not provide. 

 

We recruit a small sample of fresh real people from your target group, develop a discussion guide and activities and through our experience get to the heart of why they do what they do to predict what they will do in the future.

You work directly with Margie who conducts all the fieldwork.  

Our once off project fee is clearly outlined from the start and includes project management, recruitment, incentives, facility hire, moderation, recording, transcripts, powerful actionable reports and presentation/workshop.